![]() ![]() Like we mentioned earlier, negative keywords allow you to exclude certain keywords from your campaign. The more variations of keywords you select that are relevant to your offer, the greater your reach will be! So if you're in the patio furniture business and sell wicker furniture and teak furniture, these two keywords would be a great specific keyword for your company. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC.īelow are keyword suggestions related to the keywords you entered. If your business sells to a specific region only, this statistic is important to look at.įinally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). The local searches relate to your specific country and language. This is an average from the past 12 months for the specific keyword. The third and fourth columns show the global and monthly searches for each keyword. A keyword with higher competition would be more difficult to rank for on the first page of Google. The competition is an indication of how many advertisers are bidding on this word. The second column shows the competition level of the keywords, which ranks high for all three. In the top left column you can see the three search terms entered in - patio furniture, lawn chairs, and outdoor seating. Once you click search, Google will generate other keywords ideas for you to look through. For example, if you sold patio furniture you would want to start with a list of general terms such as patio furniture, lawn chairs, and outdoor seating. Once in the tool, type in a list of keywords you want to use to help generate more ideas. Theses tools also show you the popularity and average cost of each keyword. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for - like "catering company Denver," for example. For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Right. If your business only operates in a certain area, it's important to use geo-targeting in your AdWords campaigns. ![]() To help combat this further, you can also set up a list of negative keywords that indicate you do not want to appear when searchers enter those keywords - but more on that later. But you can only serve that last market! Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. ![]() if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Understanding the Difference Between General and Specific Keywordsĭepending on what your company’s goals are for Google AdWords, you can decide if you want to use general or specific keywords.
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